Marcel Hirscher Returns to Skiing with His New Ski Brand
Eight-time World Cup Winner Launches "Völkl"
Marcel Hirscher, the Austrian skiing legend who retired in 2019, is making a comeback to the slopes. The 35-year-old announced the launch of his own ski brand, Völkl, which will produce and distribute high-performance ski equipment.
A Return to Passion
Hirscher retired from professional skiing in 2019 after an illustrious career that saw him win eight World Cup titles and 67 World Cup races. However, his passion for skiing never waned. The creation of Völkl is a testament to his continued dedication to the sport and his desire to share his expertise with skiers of all levels.
Exceptional Performance
Hirscher has collaborated with Atomic, a leading ski manufacturer, to develop the Völkl line. The skis will be designed to deliver exceptional performance for skiers of all abilities, from recreational enthusiasts to seasoned racers. Hirscher's deep understanding of skiing techniques and the latest materials has guided the creation of skis that are both powerful and precise.
Alpine Heritage
Völkl skis will be manufactured in Austria, the heartland of Alpine skiing. Hirscher's Austrian heritage and deep connection to the region have influenced the brand's design and philosophy. The skis will embody the precision and craftsmanship that have made Austrian skiing renowned worldwide.
Redefining the Future
With the launch of Völkl, Hirscher aims to redefine the future of skiing. He believes that the industry can be more innovative and inclusive, and Völkl will play a role in driving these changes. The brand will focus on sustainability, community involvement, and athlete empowerment, creating a positive and welcoming environment for all skiers.
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